Top B2B Video Marketing Trends: Transform Your Advertising In 2021

As we approached 2021, practically everything has changed, including marketing trends. Looking back, it all began with town criers, then progressed, and now it is all digital. 

Though digital platforms also have different formats for advertising, what is trending in 2021?

Video marketing has taken the limelight and is enabling it to grow primarily with corporate videos, which have experienced high popularity and are the new normal trend in advertising.

You need to be known as a B2B marketer how you can utilize video to attract, convert, and delight customers efficiently and economically across the consumer lifecycle.

Many have discovered the efficacy and efficiency of utilizing video at all stages of the customer life cycle in a formerly based digital communication world. It’s unclear what past business methods may resurface as we settle into a new post-pandemic world, but our communication patterns are likely to be profoundly transformed.

Videos are generating the highest ROI as viewers retain 95% of a message while watching a video against only 10% when reading a text; therefore, B2B video marketing has the stronger position and actual value when it comes to advertising and in 2021 is favourably consumed as the leading advertising tool, here are some tips for using video marketing that will bring high ROI

• In pre-production: keep all audiences and goals in mind. 

Pre-production planning can help you realize your full potential. Your videos must be relevant to your audiences and speak to the viewer in your buyer’s journey to have the most significant impact.

Planning videos across objectives and target demos all at once, rather than producing one video at a time, can quickly become prohibitively expensive. In that manner, you can save money by bundling production, whether live-action or animation and generating many videos can assist you in the coming time to reuse them over time.

• Implement and evaluate.

In 2021, running one or two ad creatives at a time will not be enough to break through the clutter. Run many creatives simultaneously, systematically testing variables at each touchpoint to find what resonates most with your target audiences. You may develop innovative outcomes while staying well inside your budget. 

• Use post-production techniques to your advantage.

Getting timely, relevant video content by repurposing existing assets, for example, photos, footage, the stock is typically the most cost-effective and fastest option. The past content format can be animated visually through post-production techniques such as motion graphics. These can be completed in as short as 48 hours because they involve essentially editing work.

B2B video marketing is climbing the heights of advertising by corporate film making videos which precisely is a video of the objective of an organization and showcases the most superior products and services of the company.

Urban Link has crafted and inspired an approach for corporate Film production, and we efficiently convey your business message within a robust video in roughly four to six weeks. With trending video marketing, every business should have their corporate videos as videos have excellent conversion rates, simplify your product or service, and improve your sales. 

Our objective is to output various high-quality video content that furthers your marketing strategy and documents your business growth in a unique, story-telling format as a corporate video production company. 

If you want to stay competitive in the digital world, now is the time to take advantage of video marketing benefits. Now is the time to hire Urban Link so that we can assist you efficiently.