Name: Urbanblink - Corporate Film Maker
Address: 30, Neha Industrial Estate, Off Dattapada Road, Opp. Tata Steel, Dattapada Road, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra, Mumbai, 400066, IN
Telephone: 093213 01503

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September 30, 2022

The Best Way To Create Branded Corporate Videos

In today’s digital age, corporate videos have become a crucial tool for businesses to engage with their audiences and promote their brand. As a leading corporate video production company, we understand the importance of creating compelling and impactful videos that resonate with viewers. In this guide, we’ll share our top tips for creating branded corporate videos that effectively communicate your message and drive engagement.

Understand Your Audience:

Before you start creating your video, it’s essential to understand your target audience. What are their interests, preferences, and pain points? Tailoring your video content to address these aspects will make it more relatable and engaging for your audience.

Define Your Message:

Every corporate video should have a clear and concise message that aligns with your brand values and objectives. Whether you’re showcasing a new product, highlighting your company culture, or sharing a customer success story, ensure that your message is consistent and compelling.

Storyboarding:

Storyboarding is a visual representation of your video’s concept, scene by scene. It helps you visualize the flow of your video and ensures that each scene contributes to the overall narrative. A well-thought-out storyboard can save time and resources during the production phase.

High-Quality Production:

Invest in high-quality video production equipment and professionals to ensure that your video looks polished and professional. From cameras and lighting to sound and editing, every aspect of production should be top-notch to create a lasting impression on your audience.

Incorporate Brand Elements:

Your corporate video is an extension of your brand, so it’s essential to incorporate brand elements such as logos, colors, and messaging throughout the video. This helps reinforce brand recall and creates a cohesive brand experience for your audience.

Use Testimonials and Case Studies:

Testimonials and case studies are powerful tools for building credibility and trust with your audience. Incorporating real-life testimonials and success stories in your video can help showcase the value of your products or services in a compelling way.

Optimize for SEO:

To ensure that your corporate video reaches a wider audience, optimize it for search engines. Use relevant keywords in your video title, description, and tags, and include a transcript of the video to improve its visibility in search results.

Promote Across Multiple Channels:

Once your video is ready, promote it across multiple channels such as your website, social media platforms, and email newsletters. Encourage viewers to share the video with their networks to increase its reach and engagement.

Monitor and Analyze Performance:

After your video is live, monitor its performance using analytics tools. Track metrics such as views, engagement, and conversion rates to gauge the effectiveness of your video and make improvements for future videos.

Continuously Improve:

Finally, don’t be afraid to experiment and try new approaches with your corporate videos. Solicit feedback from your audience and learn from the success and failures of your past videos to continuously improve and refine your video strategy.

Create Compelling Branded Corporate Videos: Let Us Bring Your Vision to Life!

By following these best practices, you can create compelling branded corporate videos that effectively communicate your message and drive engagement with your audience. As a leading corporate video production company, we’re here to help you bring your vision to life and create videos that leave a lasting impression. Contact us today to learn more about our services and how we can help you create stunning corporate videos for your business.

Get in Touch for Expert Video Production Services
CONTACT US
September 1, 2022

The Dos and Don’ts of Creating Corporate Videos

In today’s digital age, corporate videos have become a crucial tool for businesses looking to market their products and services efficiently. Whether you’re working with a corporate video production company or producing the video yourself, knowing what to do before and after filming can help ensure that the finished video accurately represents your company and appeals to potential customers. Here are some dos and don’ts for creating effective corporate videos:

Do Make Your Script Clear and Concise:

Your script should clearly communicate the primary goal of your business, what your company does, and the products or services you offer. Keep it concise and to the point to maintain your audience’s interest.

Don’t Include Too Much Information:

Avoid overwhelming your audience with too much information. Stick to the essentials and keep your video between two and five minutes to maintain engagement.

Do Include a Strong Call to Action:

Be clear about your objectives and include a strong call to action at the end of your video. Whether you’re looking to generate leads or sales, a clear call to action will increase conversions and audience engagement.

Don’t Go Overboard with the Music:

Select background music that enhances your video without overpowering it. Keep the music subtle and mild to avoid distracting your audience.

Avoid Trying to Create Your Videos Yourself:

Unless your team has experience in corporate video production, attempting to do it in-house can lead to unsatisfactory results. Working with experienced Corporate Filmmakers is essential for a professional outcome.

Do Use High-Quality Visuals:

Invest in high-quality visuals to make your corporate video stand out. Use professional cameras, lighting, and editing techniques to create a polished and professional look.

Don’t Neglect Post-Production:

Post-production is crucial for refining your video, adding graphics and animations, and ensuring that the final product meets your standards.

Do Promote Your Video:

Once your video is complete, promote it across multiple channels to increase its reach and engagement. Encourage viewers to share the video with their networks to amplify its impact.

Don’t Forget About Analytics:

Use analytics tools to track the performance of your video. Monitor metrics such as views, engagement, and conversion rates to gauge effectiveness and make improvements for future videos.

Do Continuously Improve:

Learn from the successes and failures of your past videos to refine your video strategy. Stay updated with the latest trends in corporate video production to keep your content fresh and engaging.

Worked with various industries Extensive experience in shooting across India!

By following these dos and don’ts, you can create compelling corporate videos that effectively communicate your message and drive engagement with your audience. Trust Urbanblink, the leading Corporate Filmmakers in Mumbai, to bring your vision to life and create stunning corporate videos for your business. Contact us today at info@urbanblink.in or by phone at +91-9321 301 503 to get started.
February 5, 2019

Things to Know Before Walking To The Doors of Corporate Video Productions

Have you finally decided to make a corporate video for your business? Well, congratulations! It’s a big step towards promoting your company/product to the customers you want to reach. You might have plenty of inhibitions as well as a lack of understanding about the exact procedures practised by the Corporate Video Makers. Here below are a few points you must know before you visit a Video Production House:

How does the process work?

Have you already decided to go for a marketing video made for your organization? Or you are already at the doorstep of a Video-Making company? You first need to understand the process that it takes to complete the video. Based upon the first meeting of the understanding you should get a fair idea about the final output. It should also give you a stipulated time the entire process is going to take.

The process of making corporate films or any video takes place in three major phases:

Pre-Production:

The broad interactions between you and your service provider that happen in this stage lay the foundations for the quality of the relationship between the two. This stage has further sub-stages. Many things occur simultaneously in this stage that too in a very haphazard manner. The major sub-stages are as follows:

Requirement gathering should be mutually beneficial. It should enable you to avoid any unpleasant confrontations.

Scripting: a proper script is written and rewritten until it gets locked in its final form. While dealing with the producers, in this stage they will share a draft of the screenplay with you. Go through the draft and provide your suggestions unless you are satisfied fully.

Location Hunt: Many of the corporate films are shot at client locations such as office spaces, cubicles, etc. They might ask you for permission to access your locations. This is for hunting locations suitable for the videos. Provide them with access to all the locations. They should make sure of the security and privacy issues.

Actors scouting: Actually, you have a little role to play in this process. Still, they might ask for your assistance in choosing the actors. Feel free to give your valuable suggestions!

In Production Management, they should share a full schedule of the production management with you. Go through it and then approve of it only if you are satisfied. The Pre-Production takes 40% of the overall time.

Production

While production they perform the actual shoot of the video. Time-wise this is the least time-consuming of all the processes. Kindly acknowledge their presence. Provide them with the necessary permissions and access to the locations. They must give you a detailed idea of these requirements beforehand.

Production takes 20% of the overall time.

Post-Production

Once the video is shot there is a long silence from your service provider. Do not worry! This is because they are busy with editing, colouring, sound mixing, etc. They are giving the final touch to your product. Kindly wait till they come up with the final video or invite you for edit suggestions.

Post-production takes 40% of the overall time.

Be Patient Enough

The production of video is a lengthy process. The overall process may take time from anywhere from two months to a year depending upon the length of your video. The Pre-production is a time-consuming process where you do not get to see anything rolling yet. Also during the shoot, the set-up takes an enormous amount of time and the shoot occurs at the rate of 2-7 minutes a day. Even after the shoot, you might feel that they aren’t delivering the Video’s final delivery. The production house should be in touch with you daily till they make the final deliveries.

Lookout for Quality, not Quantity

The length of the video doesn’t matter as long as it’s impactful. For a thumb rule the shorter the video, the more chances are of it being more impactful. Generally, the length of a testimonial video is as short as 1.5-4 minutes. Even for that, the production goes through dozens of interviews and hundreds of other procedures. Provide them with the accurate data they need. This will enhance the overall quality of the video. Your production house should give you a fair idea of the cameras they are going to use – a 5D camera, the Arriflex, etc. They should also inform you in advance about the quality of the final video, HD, Full HD, etc.

The Budgeting

Budgeting is one of the core aspects of video making. Your Video Maker must provide a list of various budget packages to choose from. Then you and the production house should sit and finalize the budget to make the video budget-friendly. Even if you opt for a lavish budget, make sure your production house offers cost-cutting. Make sure they deliver the same video at the least cost possible. There are many corporate video makers in Mumbai, trying to milk out this lucrative market. Wisely choose a firm reputed for its quality content and social media reach.

Many of the Corporate Film Makers in Mumbai lack proficiency in the actual skill of video making. By its effect, they lack a professional approach toward their clients. But many others can deliver timely deliveries with an extreme prowess at consumer satisfaction. Well, then what are you waiting for? Reach the office of your video maker and get your awesome corporate film done as soon as possible.
October 15, 2018

A Corporate film

In the digital age, corporate films have become an indispensable tool for businesses to showcase their brand, culture, and values. A well-crafted corporate film can captivate audiences, enhance brand image, and drive engagement. However, to create a corporate film that truly stands out, you need to collaborate with the leading corporate film makers who understand your vision and can bring it to life on screen.

Why Choose a Corporate Film?

In a sea of marketing content, corporate films offer a unique opportunity to tell your brand story in a compelling and memorable way. Unlike traditional advertisements, corporate films have a longer shelf life and can be shared across multiple platforms, reaching a wider audience and creating a lasting impression.

Finding the Best Corporate Film Makers

When it comes to creating a corporate film that resonates with your audience, choosing the right film maker is crucial. Look for film makers who have a proven track record of creating high-quality corporate films that align with your brand values. Consider factors such as experience, portfolio, and client testimonials to ensure you’re working with the best in the business.

Crafting Your Corporate Film

Once you’ve selected a film maker, it’s time to start crafting your corporate film. Work closely with the film maker to define your objectives, target audience, and key messages. From scripting and storyboarding to filming and editing, collaborate every step of the way to ensure your vision is brought to life on screen.

Showcasing Your Brand with the Best

A corporate film is more than just a marketing tool; it’s a reflection of your brand identity and values. By working with the leading corporate film makers, you can ensure that your film not only looks professional but also resonates with your audience on a deeper level. Whether you’re looking to showcase your products, highlight your company culture, or tell a compelling brand story, the best corporate film makers can help you achieve your goals and create a film that truly stands out.

Crafting Your Corporate Film with the Best in the Business

In conclusion, corporate films are a powerful tool for businesses looking to enhance their brand image and engage their audience. By collaborating with the leading corporate film makers, you can create a film that not only looks stunning but also effectively communicates your brand message and values. So, why settle for anything less? Choose the best in the business and let your corporate film shine on the big screen.

Get in Touch for Expert Video Production Services
CONTACT US
October 15, 2018

Event Video Production

What is Event Video Production?

Event video production is the production of video content which involves the capturing of social and important invents utilizing digital video recording devices. This art of event video recording dates back to 1970s when the then videographers made use of early camcorders and video cameras.

Event video capturing is very vital. It could be an award ceremony, conference, team building, launch party or other important functions. Reason for event video production is quite relative; could be for inventory purpose, promotional use, etc. Whatever the reason is, you need an event video of high-quality that will engage your target audience.

Stages of Event Video Production

There are three main stages of event video production:

Pre-production: This is the initial stage of video production which involves all the necessary planning aspects before filming commences i.e. scriptwriting, logistics, scheduling, etc.

Production: The is the phase of video production where the event is being captured through digital recording devices i.e. camcorders, video cameras, etc.

Post production: In this stage, the videographers selectively combine and edit the numerous video clips captures during the production process into a finished product so it tells a story/delivers a message relative to its purpose.

Why You Need Video Production for Your Event

With the number of people surfing the web and social media platforms, there’s no better time to document your events. Few benefits your event needs video production are:

Documentation: Captured event videos can be used as a documentation to reach out to people who were not able to attend your event as reference purposes for those who did attend.

Promotion: You can get expert videographers to capture your product launch or company’s technical capability and use it as a marketing tool. Post on your social feed, website and more.

Exhibition/ Training: Your event video can be used as a showcase to your employees or other people and also as a tool for training your target audience.

There are more benefits but these benefits are affiliated to the main purpose of your event video.

Where We Come In

Urbanblink have been in the business of video production for over six years and so far we’ve mustered a lot of experience have turned specialists in creating fast-paced, engaging high-quality films. Each video is custom-made and suited to the exact needs of our customers. We are otherwise known as video storytellers and the best part is how we use a minimal crew to maximum effect.

In terms of experience, we have covered multiple events from the likes of star-studded, celebrity clustered red carpet events to a roundtable discussion with the Duke of Cambridge. Our clients span across manufacturing, pharmaceutical, medical, telecommunications, and technology industries.

Types of Event Video Production

Our main areas of specialization in event video production are:

Award ceremony videos

Conference videos

Publicity event videos

Launch party videos

Meeting video production

Vox pop videos

Team building videos

Perhaps you intend to maximize the impact of your next event or need an event video production service that isn’t mentioned, please contact us.
October 12, 2018

Corporate Video: The New Essential for Business

If you have a business, then you have to know the benefits of having a corporate Video. If you have no idea what this means, just hang on.

Corporate Video

This generalizes any non-advertisement or non-promotional-based video content. Corporate videos are created and commissioned by a company, corporation, organization or business. Today, most corporate video contents are hosted online published on the corporation’s website and shared via email marketing or social media.

Corporate films are primarily targeted towards the organization’s internal employees or core-selling demographics. The creation of a video for business is the responsibility of the business marketing director or the manager of corporate communications.

Examples of corporate videos are Explainer videos, Promotion videos, customer testimonial videos, staff training, and safety videos, market updates, product videos, proposal videos, shareholder videos, etc.

Need for Corporate Videos In Your Business

Today, corporate filming is imperative to the success of any business of any size. Also, the main purpose for creating videos for any brand is to tell a story about the brand concisely and unambiguously. These are why you need Corporate videos for your business:

Fun Marketing

Corporate films are a fun and informative way to visually market your business. The video doesn’t necessarily have to be a high-pressure advertisement video rather it’s best used on your website focusing on your business products, uses, and industry trends.

Easy on the Eyes

Other than the fact that it is easier, most people prefer watching online videos to reading a book or brochure about your business. Regardless of how important reading is, watching videos is more enjoyable and allows viewers to relax as they view.

Brand Awareness creation

Corporate videos are audiovisual; hence they simulate a real-life experience. If properly produced and curated, makes consumers feel they have experienced a product even when they haven’t procured the product. Producing a video for business brings your brand to life and creates awareness.

Feedback

You can share your corporate videos on social media platforms and if it’s engaging and compelling enough, will lead to comments and discussions about your business. This helps to get feedback from consumers who’ve used your products/services and also inquiries from prospective customers.

Exhibition

Corporate videos can also be harnessed as an exhibition tool when your company participate in exhibitions both national and international. It helps give an overview of your company’s products and services to multiple visitors at an exhibition stall.

Conclusion

It is no understatement that corporate videos are essential to your business. Ultimately, corporate film makers in Mumbai will help your business grow by helping you retain existing customers, acquire new customers, and build your brand.

Urbanblink creates high-quality corporate videos that will grow your business in no time. Contact us already and let’s help.

Read Also:

Event Video Production

How To Create The Perfect ‘About Us’ Corporate Video For Your Company\

How to Make an Efficient Corporate Video for Your Business?

Target Your Audience Effectively Through Promotional Videos

The Best Way To Create Branded Corporate Videos

Understand Your Audience:

Before you start creating your video, it’s essential to understand your target audience. What are their interests, preferences, and pain points? Tailoring your video content to address these aspects will make it more relatable and engaging for your audience.

Define Your Message:

Every corporate video should have a clear and concise message that aligns with your brand values and objectives. Whether you’re showcasing a new product, highlighting your company culture, or sharing a customer success story, ensure that your message is consistent and compelling.

Storyboarding:

Storyboarding is a visual representation of your video’s concept, scene by scene. It helps you visualize the flow of your video and ensures that each scene contributes to the overall narrative. A well-thought-out storyboard can save time and resources during the production phase.

High-Quality Production:

Invest in high-quality video production equipment and professionals to ensure that your video looks polished and professional. From cameras and lighting to sound and editing, every aspect of production should be top-notch to create a lasting impression on your audience.

Incorporate Brand Elements:

Your corporate video is an extension of your brand, so it’s essential to incorporate brand elements such as logos, colors, and messaging throughout the video. This helps reinforce brand recall and creates a cohesive brand experience for your audience.

Use Testimonials and Case Studies:

Testimonials and case studies are powerful tools for building credibility and trust with your audience. Incorporating real-life testimonials and success stories in your video can help showcase the value of your products or services in a compelling way.

Optimize for SEO:

To ensure that your corporate video reaches a wider audience, optimize it for search engines. Use relevant keywords in your video title, description, and tags, and include a transcript of the video to improve its visibility in search results.

Promote Across Multiple Channels:

Once your video is ready, promote it across multiple channels such as your website, social media platforms, and email newsletters. Encourage viewers to share the video with their networks to increase its reach and engagement.

Monitor and Analyze Performance:

After your video is live, monitor its performance using analytics tools. Track metrics such as views, engagement, and conversion rates to gauge the effectiveness of your video and make improvements for future videos.

Continuously Improve:

Finally, don’t be afraid to experiment and try new approaches with your corporate videos. Solicit feedback from your audience and learn from the success and failures of your past videos to continuously improve and refine your video strategy.

Get in Touch for Expert Video Production Services

The Dos and Don’ts of Creating Corporate Videos

Do Make Your Script Clear and Concise:

Your script should clearly communicate the primary goal of your business, what your company does, and the products or services you offer. Keep it concise and to the point to maintain your audience’s interest.

Don’t Include Too Much Information:

Avoid overwhelming your audience with too much information. Stick to the essentials and keep your video between two and five minutes to maintain engagement.

Do Include a Strong Call to Action:

Be clear about your objectives and include a strong call to action at the end of your video. Whether you’re looking to generate leads or sales, a clear call to action will increase conversions and audience engagement.

Don’t Go Overboard with the Music:

Select background music that enhances your video without overpowering it. Keep the music subtle and mild to avoid distracting your audience.

Avoid Trying to Create Your Videos Yourself:

Unless your team has experience in corporate video production, attempting to do it in-house can lead to unsatisfactory results. Working with experienced Corporate Filmmakers is essential for a professional outcome.

Do Use High-Quality Visuals:

Invest in high-quality visuals to make your corporate video stand out. Use professional cameras, lighting, and editing techniques to create a polished and professional look.

Don’t Neglect Post-Production:

Post-production is crucial for refining your video, adding graphics and animations, and ensuring that the final product meets your standards.

Do Promote Your Video:

Once your video is complete, promote it across multiple channels to increase its reach and engagement. Encourage viewers to share the video with their networks to amplify its impact.

Don’t Forget About Analytics:

Use analytics tools to track the performance of your video. Monitor metrics such as views, engagement, and conversion rates to gauge effectiveness and make improvements for future videos.

Do Continuously Improve:

Learn from the successes and failures of your past videos to refine your video strategy. Stay updated with the latest trends in corporate video production to keep your content fresh and engaging.

Things to Know Before Walking To The Doors of Corporate Video Productions

How does the process work?

Pre-Production:

Production

Post-Production

Be Patient Enough

Lookout for Quality, not Quantity

The Budgeting

A Corporate film

Why Choose a Corporate Film?

Finding the Best Corporate Film Makers

Crafting Your Corporate Film

Showcasing Your Brand with the Best

Get in Touch for Expert Video Production Services

Event Video Production

Corporate Video: The New Essential for Business

Need for Corporate Videos In Your Business

Fun Marketing

Easy on the Eyes

Brand Awareness creation

Feedback

Exhibition

Conclusion