Name: Urbanblink - Corporate Film Maker
Address: 30, Neha Industrial Estate, Off Dattapada Road, Opp. Tata Steel, Dattapada Road, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra, Mumbai, 400066, IN
Telephone: 093213 01503

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February 5, 2019

Things to Know Before Walking To The Doors of Corporate Video Productions

Have you finally decided to make a corporate video for your business? Well, congratulations! It’s a big step towards promoting your company/product to the customers you want to reach. You might have plenty of inhibitions as well as a lack of understanding about the exact procedures practised by the Corporate Video Makers. Here below are a few points you must know before you visit a Video Production House:

How does the process work?

Have you already decided to go for a marketing video made for your organization? Or you are already at the doorstep of a Video-Making company? You first need to understand the process that it takes to complete the video. Based upon the first meeting of the understanding you should get a fair idea about the final output. It should also give you a stipulated time the entire process is going to take.

The process of making corporate films or any video takes place in three major phases:

Pre-Production:

The broad interactions between you and your service provider that happen in this stage lay the foundations for the quality of the relationship between the two. This stage has further sub-stages. Many things occur simultaneously in this stage that too in a very haphazard manner. The major sub-stages are as follows:

Requirement gathering should be mutually beneficial. It should enable you to avoid any unpleasant confrontations.

Scripting: a proper script is written and rewritten until it gets locked in its final form. While dealing with the producers, in this stage they will share a draft of the screenplay with you. Go through the draft and provide your suggestions unless you are satisfied fully.

Location Hunt: Many of the corporate films are shot at client locations such as office spaces, cubicles, etc. They might ask you for permission to access your locations. This is for hunting locations suitable for the videos. Provide them with access to all the locations. They should make sure of the security and privacy issues.

Actors scouting: Actually, you have a little role to play in this process. Still, they might ask for your assistance in choosing the actors. Feel free to give your valuable suggestions!

In Production Management, they should share a full schedule of the production management with you. Go through it and then approve of it only if you are satisfied. The Pre-Production takes 40% of the overall time.

Production

While production they perform the actual shoot of the video. Time-wise this is the least time-consuming of all the processes. Kindly acknowledge their presence. Provide them with the necessary permissions and access to the locations. They must give you a detailed idea of these requirements beforehand.

Production takes 20% of the overall time.

Post-Production

Once the video is shot there is a long silence from your service provider. Do not worry! This is because they are busy with editing, colouring, sound mixing, etc. They are giving the final touch to your product. Kindly wait till they come up with the final video or invite you for edit suggestions.

Post-production takes 40% of the overall time.

Be Patient Enough

The production of video is a lengthy process. The overall process may take time from anywhere from two months to a year depending upon the length of your video. The Pre-production is a time-consuming process where you do not get to see anything rolling yet. Also during the shoot, the set-up takes an enormous amount of time and the shoot occurs at the rate of 2-7 minutes a day. Even after the shoot, you might feel that they aren’t delivering the Video’s final delivery. The production house should be in touch with you daily till they make the final deliveries.

Lookout for Quality, not Quantity

The length of the video doesn’t matter as long as it’s impactful. For a thumb rule the shorter the video, the more chances are of it being more impactful. Generally, the length of a testimonial video is as short as 1.5-4 minutes. Even for that, the production goes through dozens of interviews and hundreds of other procedures. Provide them with the accurate data they need. This will enhance the overall quality of the video. Your production house should give you a fair idea of the cameras they are going to use – a 5D camera, the Arriflex, etc. They should also inform you in advance about the quality of the final video, HD, Full HD, etc.

The Budgeting

Budgeting is one of the core aspects of video making. Your Video Maker must provide a list of various budget packages to choose from. Then you and the production house should sit and finalize the budget to make the video budget-friendly. Even if you opt for a lavish budget, make sure your production house offers cost-cutting. Make sure they deliver the same video at the least cost possible. There are many corporate video makers in Mumbai, trying to milk out this lucrative market. Wisely choose a firm reputed for its quality content and social media reach.

Many of the Corporate Film Makers in Mumbai lack proficiency in the actual skill of video making. By its effect, they lack a professional approach toward their clients. But many others can deliver timely deliveries with an extreme prowess at consumer satisfaction. Well, then what are you waiting for? Reach the office of your video maker and get your awesome corporate film done as soon as possible.
October 15, 2018

A Corporate film

As video becomes an integral part of a company’s marketing and communication strategy used to engage and inform, there’s no better time to indulge in corporate films for your business.

Nature of a Corporate Film

The main purpose of a corporate film is to tell a story. If the video doesn’t pass this requirement, then it’ll be ineffective. Its duration could be anywhere between 2 – 5 minutes.

It’s used to promote a company’s self and educate an audience about themselves, it helps to make a statement about the company to other companies so they get an understanding of what the company is all about.

An example is a B2B scenario. Corporate videos represent a company’s profile to other businesses for contract negotiation. You could also compile your company’s annual achievements and show them to prospective clients.

Corporate films are also non-commercial instead they are solely for business; they can’t be televised. They connect the boardroom to employees and also relay the company’s ethics and ethos to the client.

They are engaging and of top quality. If this requirement is not met, your audience will lose interest and there’ll be little or no conversion. You’ll need the services of a top-quality corporate video production company- Urbanlink.

Mistakes Made by Most Corporate Film Makers

The majority of today’s corporate film producers get carried away with the technicalities of the video. They focus solely on the technical aspect of the video and forget the fact that the film ought to tell a story.

A high-quality video with no storyline is as good as useless.

Furthermore, some shoot them as commercials. They are not meant to look a tad bit promotional. They are to inform and educate not commercialize.

Key Note

Video content is increasingly a significant ranking factor for search engine optimization on popular search engines like Yahoo, Google, etc. This is why most companies are investing in corporate filmmakers.

Now That You Know the Role of Corporate film in a Business

If you desire the services of corporate film makers in Mumbai that meet the requirements, Urbanlink is at your service.
October 12, 2018

Corporate Video: The New Essential for Business

If you have a business, then you have to know the benefits of having a corporate Video. If you have no idea what this means, just hang on.

Corporate Video

This generalizes any non-advertisement or non-promotional-based video content. Corporate videos are created and commissioned by a company, corporation, organization or business. Today, most corporate video contents are hosted online published on the corporation’s website and shared via email marketing or social media.

Corporate films are primarily targeted towards the organization’s internal employees or core-selling demographics. The creation of a video for business is the responsibility of the business marketing director or the manager of corporate communications.

Examples of corporate videos are Explainer videos, Promotion videos, customer testimonial videos, staff training, and safety videos, market updates, product videos, proposal videos, shareholder videos, etc.

Need for Corporate Videos In Your Business

Today, corporate filming is imperative to the success of any business of any size. Also, the main purpose for creating videos for any brand is to tell a story about the brand concisely and unambiguously. These are why you need Corporate videos for your business:

Fun Marketing

Corporate films are a fun and informative way to visually market your business. The video doesn’t necessarily have to be a high-pressure advertisement video rather it’s best used on your website focusing on your business products, uses, and industry trends.

Easy on the Eyes

Other than the fact that it is easier, most people prefer watching online videos to reading a book or brochure about your business. Regardless of how important reading is, watching videos is more enjoyable and allows viewers to relax as they view.

Brand Awareness creation

Corporate videos are audiovisual; hence they simulate a real-life experience. If properly produced and curated, makes consumers feel they have experienced a product even when they haven’t procured the product. Producing a video for business brings your brand to life and creates awareness.

Feedback

You can share your corporate videos on social media platforms and if it’s engaging and compelling enough, will lead to comments and discussions about your business. This helps to get feedback from consumers who’ve used your products/services and also inquiries from prospective customers.

Exhibition

Corporate videos can also be harnessed as an exhibition tool when your company participate in exhibitions both national and international. It helps give an overview of your company’s products and services to multiple visitors at an exhibition stall.

Conclusion

It is no understatement that corporate videos are essential to your business. Ultimately, corporate film makers in Mumbai will help your business grow by helping you retain existing customers, acquire new customers, and build your brand.

Urbanblink creates high-quality corporate videos that will grow your business in no time. Contact us already and let’s help.
October 9, 2018

The corporate video production process

The production of corporate films is an art clouded with mysteries. However, the guide below is going to help you understand all about the corporate video production process.

There exists a variety of corporate videos. In this guide, we are going to stress the process of making standard corporate videos of interview kind of style. Different types of corporate videos differ in the steps of making them. However, the overall process doesn’t change that much:

Initial inquiry

The corporate video production process begins with the client inquiring by mail or phone. You will tell them about the whole project and the budget for the project.

At UrbanBlink, we offer affordable prices for corporate videos which can meet your needs. We are one of the leading corporate film makers in Mumbai.

Concept development

Here the Video production company will have a dialogue with their client to develop the concept of the video. The discussion is an effective way of identifying your target audience and means of reaching them.

Scheduling and planning

The deadlines for the video production will be outlined at this stage. The client will be required to give feedback on the initial edited video so that it can be incorporated into the final version. Therefore setting a deadline will be necessary to ensure that the video production process is on the right track.

Site inspection

Corporate video production in Mumbai involves site inspection to ensure that the plant/office requires types of light, camera and other equipment for capturing videos. For the best corporate film, Video Production Companies have to perform a survey of the filming location. They will then watch for background noises and light from the windows.

Prepping for the video

Before filming kicks off, a guidance document is sent out for the client to know what to expect. The document helps in knowing how to answer questions. During the shootout, the crew will also send a site preparation list (uniform, safety PPE, housekeeping, Logo façade etc.) to be ready before the crew arrives.

Shooting the video

Now that preparations have already been done, and we are left with shooting the corporate video, it will take a little time for the shooting. A complete video shoot can take a minimum of 2 days. During the interview shooting the interviewer will then ask questions for subjects to answer. Changes can be made where necessary to ensure you have the best corporate video.

First Draft of the video

Once the video production company does the first editing, the corporate film is sent out to the client, who then looks at it and provides feedback for any changes.

Second draft of the video

This time there might not be many changes to be made to the video. He will watch it for the last time for approval.

Video promotion

Once the video is ready, the only thing left is promoting it. That’s something you can get when you do your corporate video production in Mumbai.
October 8, 2018

Corporate Film Maker in Mumbai- Creative, Experienced, On Time Delivery

Over the years, the tech revolution has positively affected many industries among them being the video production industry. Its impact has led video production companies to open their doors to opportunities such as corporate filmmaking. Corporate film markers have to meet certain standards, given that this is a special branch of video production, to remain creative and make on-time delivery. At Urbanblink, clients can find the right services provided by a team of experienced and creative corporate film makers meeting all the standards.

Being a video production company, the challenges hindering success are clear and we would like to offer a solution to other corporate film makers in Mumbai. It is important to note the tips below for the best outcome.

Concept development

Let us face it, the key to a good film, regardless of whether it is corporate or a TV Commercial, is the concept. Corporate film makers must know what story they want to tell in their films. The concept should be engaging and well-defined.

To come up with a nice concept that fits the corporate film, the process starts with a brainstorming session and internalizing on the target audience to stick to the right path. This is the starting point of a great corporate film.

Equipment

Not all corporate film makers have all the equipment needed. Sometimes there will be a need to rent. The most important thing to avoid is renting unnecessary equipment especially when the budget is tight. Incurring extra costs will lead to poor video quality as you may have to compromise on other aspects of the film.

The Crew

A video production company in Mumbai requires a crew to make the magic happen. Evaluating who is needed and the amount it will cost to hire is vital. You choose to pay a flat rate or according to their roles depending on the money on the table. For the best work, the crew should be qualified and motivated to do the film.

In a nutshell, these are three of the major factors behind great corporate films. Urbanblink is proud to have met these and so many other standards which have driven their success as corporate film makers in Mumbai. Collaborating with clients, on-time deliveries and maintaining quality has been part of the process as well.

Any corporate film maker wishing to make it in the industry and have satisfied clients has to adhere to all the aspects of corporate film making to capture and convey the message professionally and appealingly. Do not just be a corporate film maker, be the best like UrbanBlink!
July 20, 2018

The Best Video Production Company in Mumbai to make Client Testimonials

You are leading in your field; it’s awesome. The product or service you sell is number one; we accept it. But your potential customers/clients may doubt. That’s why you need a testimonial video. Hearing someone from outside of your company or institution positively can help your prospects believe what you claim!

Why a Testimonial Video?

Written testimonials on your web page certainly aid your requisition, but it has less credibility and sometimes your prospects hesitate to believe them. On the other hand, video testimonials are more credible and persuasive. Hearing a satisfied customer talking about his own experience with your product or service not only affects a new customer but also compels him to rely on it, as customer testimonials bring life and authenticity to your business by backing up the claims you make. So a killer testimonial video can boost your business many fold.

Where to make it?

Already decided to make one, but not sure whom to approach. Don’t worry. Urbanblink is the Video Production Company in Mumbai to make one such video. You just mention your budget and brief your requirements; we will do everything right from planning to post-production, and finally, we will provide you with the best quality testimonial video within your budget.

Types of Testimonial Videos

A diversity of concepts can be put into testimonial videos keeping your budget and requirement in mind. Some of them are the following:

(a)The testimonials of a few happy customers can be intertwined while providing a glimpse of the service or product your company provides.

(b)Involving two real companies can be done, while showing the former’s service or product being utilized in the latter company, thereby providing a testimonial indirectly.

(c)It can also be done involving two companies directly, i.e., one company is talking about a B2B product or service of the company it works with.

(d)If no one is available for an interview, then customer quotes from popular review sites can be used and make a video.

(e)If budget constraint arises, then photographs depicting customer satisfaction can also be given a video form.
July 3, 2018

Corporate Video Production One of the Most Important Media Tools for Today’s Business

Great marketing begins with great stories. Videos allow businesses to tell stories of their clients rather than their own. Gone are the days when we used to spend a lot of time reading about things in books, magazines or even the net. Things are getting better day by day. Technology is becoming more astounding as the days go by.

One of the best innovations made is the ability to communicate through videos. Video contents have the capability of attracting more and more people towards them unlike reading content. More people prefer something that will be less time-consuming for them.

When it comes to today’s businesses, marketing is the greatest tool for the company. Everyone wants to get a piece of it. Why? Because marketing allows the company to achieve its goal. It generates the company’s profits. Without the necessary marketing tools in the modern world, then you are as good as a failure.

Corporate video is one of the most important media tools for today’s business. These videos describe your products and services to another level. You can be able to convince your client of the brand of your products and the services you offer. The videos have audio that can be able to describe the products well. You can even choose the best style that will suit you.

Urbanblink is one of the best corporate film makers in Mumbai. An effective video should be able to build your reputation in the market. We all know that the internet has a very important role when it comes to shaping up businesses.

Videos are a lot easier to share. They can reach a lot of people around you and the world. To make matters more enticing, you can share the videos of your brands on social media. The media has the power to promote your business and bring clients to you in an even faster way. By sharing your videos here, you will get to reach a mass of potential clients.

Well-crafted corporate videos should be entertaining and short. They can last between 2–3 minutes or even a few seconds. No one today wants to look at long and boring commercial videos. We all want something that we can relate to, something that will give us all the information we need about your products in the shortest time possible.

An attractive video creates some hype towards your clients. Do not just settle for a video that will kill your brand and destroy your product image. Things like the videos being attractive, showing creativity and having enough content knowledge are a must.

Corporate videos showcase the first and best impressions of your brand products. That is why it is crucial to get the best corporate film production company like Urbanblink to get your business on top. We provide top-notch services to our customers with a full guarantee of great videos that will make your clients come back again and again.

You should not be worried about how to stand out and be the new buzz in town when you have Urbanblink – Corporate Video Makers in Mumbai.

Things to Know Before Walking To The Doors of Corporate Video Productions

How does the process work?

Pre-Production:

Production

Post-Production

Be Patient Enough

Lookout for Quality, not Quantity

The Budgeting

A Corporate film

Nature of a Corporate Film

Mistakes Made by Most Corporate Film Makers

Key Note

Corporate Video: The New Essential for Business

Need for Corporate Videos In Your Business

Fun Marketing

Easy on the Eyes

Brand Awareness creation

Feedback

Exhibition

Conclusion

The corporate video production process

Initial inquiry

Concept development

Scheduling and planning

Site inspection

Prepping for the video

Shooting the video

First Draft of the video

Second draft of the video

Video promotion

Corporate Film Maker in Mumbai- Creative, Experienced, On Time Delivery

Concept development

Equipment

The Crew

The Best Video Production Company in Mumbai to make Client Testimonials

Why a Testimonial Video?

Where to make it?

Types of Testimonial Videos

Corporate Video Production One of the Most Important Media Tools for Today’s Business