Name: Urbanblink - Corporate Film Maker
Address: 30, Neha Industrial Estate, Off Dattapada Road, Opp. Tata Steel, Dattapada Road, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra, Mumbai, 400066, IN
Telephone: 093213 01503

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February 20, 2019

Corporate film makers in Mumbai plays a major role in the film making

Film production for corporate affairs is slowly and steadily taking root. No longer are companies depending on radio and print media only to advertise their service. Corporate promotions using online presence and interactive websites are now the in thing.

Many corporations currently realize the advantages of using professional filmmakers to produce their videos. However, getting the most suitable outfit for this purpose is difficult. The relevant department has to consider several functions before selecting the right one.

One of the ways to ascertain whether the prospective corporate filmmaker in Mumbai is adequately skilled is to interrogate how they can make a responsive corporate media video. To gauge their competencies, perhaps you also need to appreciate this process.

Below is the procedure for producing a quality documentary.

Project initiation

You need to design an excellent documentary to achieve its purpose. Therefore, you must plan for all the aspects of this project beforehand.

Carefully assess the factors that are instrumental in the production process. These mainly involved financing and resource allocations. Here, issues such as budget, locations, duration, as well as the right team to translate the idea into a document are essential.

Pre–production

Of course, the above factors are dependent on the concept. The initial draft concept of video production is known as pre-production. This is a script or a storyline that you need to expand on.

In conceptualizing this draft, you need to consider several factors. You also need to answer some of the fundamental questions. For example; what kind of a clientele is the production targeting? This includes; age, gender, social status, as well as consumer preferences.

These questions will help you answer and address the specific customer needs.

Video production

Once you have narrowed down your specific production requirement, you are ready to move to the next level. The production process requires that you have the right actors, a suitable location as well as presenters.

For these to come out well, you also need the best equipment, as well as, an experienced team of cameras crew. The correct blend of the man and machine converts the draft into a real-life persuasive film. Always bear in mind that your potential viewers expect a certain aura from the film.

Post-production

During production, the crew can develop several options and locations so that they identify the best mix of camera shots to use for the final product eventually. Further, they need to review some sets and actions to synchronize the pictures to the words.

This process – video editing – needs the keen eyes of seasoned movie producers and sound engineers. Hence, corporate film makers in Mumbai will critique the corporate film under review. They may revise the footage, incorporate voice-over and include other graphics. Further, they may also include a fitting soundtrack as well as animations to redesign the film.

Submission

As a client, you will have a preview of the final production. You may decide to accept the final movie as it is or make minor adjustments to it.
February 5, 2019

Things to Know Before Walking To The Doors of Corporate Video Productions

Have you finally decided to make a corporate video for your business? Well, congratulations! It’s a big step towards promoting your company/product to the customers you want to reach. You might have plenty of inhibitions as well as a lack of understanding about the exact procedures practised by the Corporate Video Makers. Here below are a few points you must know before you visit a Video Production House:

How does the process work?

Have you already decided to go for a marketing video made for your organization? Or you are already at the doorstep of a Video-Making company? You first need to understand the process that it takes to complete the video. Based upon the first meeting of the understanding you should get a fair idea about the final output. It should also give you a stipulated time the entire process is going to take.

The process of making corporate films or any video takes place in three major phases:

Pre-Production:

The broad interactions between you and your service provider that happen in this stage lay the foundations for the quality of the relationship between the two. This stage has further sub-stages. Many things occur simultaneously in this stage that too in a very haphazard manner. The major sub-stages are as follows:

Requirement gathering should be mutually beneficial. It should enable you to avoid any unpleasant confrontations.

Scripting: a proper script is written and rewritten until it gets locked in its final form. While dealing with the producers, in this stage they will share a draft of the screenplay with you. Go through the draft and provide your suggestions unless you are satisfied fully.

Location Hunt: Many of the corporate films are shot at client locations such as office spaces, cubicles, etc. They might ask you for permission to access your locations. This is for hunting locations suitable for the videos. Provide them with access to all the locations. They should make sure of the security and privacy issues.

Actors scouting: Actually, you have a little role to play in this process. Still, they might ask for your assistance in choosing the actors. Feel free to give your valuable suggestions!

In Production Management, they should share a full schedule of the production management with you. Go through it and then approve of it only if you are satisfied. The Pre-Production takes 40% of the overall time.

Production

While production they perform the actual shoot of the video. Time-wise this is the least time-consuming of all the processes. Kindly acknowledge their presence. Provide them with the necessary permissions and access to the locations. They must give you a detailed idea of these requirements beforehand.

Production takes 20% of the overall time.

Post-Production

Once the video is shot there is a long silence from your service provider. Do not worry! This is because they are busy with editing, colouring, sound mixing, etc. They are giving the final touch to your product. Kindly wait till they come up with the final video or invite you for edit suggestions.

Post-production takes 40% of the overall time.

Be Patient Enough

The production of video is a lengthy process. The overall process may take time from anywhere from two months to a year depending upon the length of your video. The Pre-production is a time-consuming process where you do not get to see anything rolling yet. Also during the shoot, the set-up takes an enormous amount of time and the shoot occurs at the rate of 2-7 minutes a day. Even after the shoot, you might feel that they aren’t delivering the Video’s final delivery. The production house should be in touch with you daily till they make the final deliveries.

Lookout for Quality, not Quantity

The length of the video doesn’t matter as long as it’s impactful. For a thumb rule the shorter the video, the more chances are of it being more impactful. Generally, the length of a testimonial video is as short as 1.5-4 minutes. Even for that, the production goes through dozens of interviews and hundreds of other procedures. Provide them with the accurate data they need. This will enhance the overall quality of the video. Your production house should give you a fair idea of the cameras they are going to use – a 5D camera, the Arriflex, etc. They should also inform you in advance about the quality of the final video, HD, Full HD, etc.

The Budgeting

Budgeting is one of the core aspects of video making. Your Video Maker must provide a list of various budget packages to choose from. Then you and the production house should sit and finalize the budget to make the video budget-friendly. Even if you opt for a lavish budget, make sure your production house offers cost-cutting. Make sure they deliver the same video at the least cost possible. There are many corporate video makers in Mumbai, trying to milk out this lucrative market. Wisely choose a firm reputed for its quality content and social media reach.

Many of the Corporate Film Makers in Mumbai lack proficiency in the actual skill of video making. By its effect, they lack a professional approach toward their clients. But many others can deliver timely deliveries with an extreme prowess at consumer satisfaction. Well, then what are you waiting for? Reach the office of your video maker and get your awesome corporate film done as soon as possible.
October 15, 2018

A Corporate film

As video becomes an integral part of a company’s marketing and communication strategy used to engage and inform, there’s no better time to indulge in corporate films for your business.

Nature of a Corporate Film

The main purpose of a corporate film is to tell a story. If the video doesn’t pass this requirement, then it’ll be ineffective. Its duration could be anywhere between 2 – 5 minutes.

It’s used to promote a company’s self and educate an audience about themselves, it helps to make a statement about the company to other companies so they get an understanding of what the company is all about.

An example is a B2B scenario. Corporate videos represent a company’s profile to other businesses for contract negotiation. You could also compile your company’s annual achievements and show them to prospective clients.

Corporate films are also non-commercial instead they are solely for business; they can’t be televised. They connect the boardroom to employees and also relay the company’s ethics and ethos to the client.

They are engaging and of top quality. If this requirement is not met, your audience will lose interest and there’ll be little or no conversion. You’ll need the services of a top-quality corporate video production company- Urbanlink.

Mistakes Made by Most Corporate Film Makers

The majority of today’s corporate film producers get carried away with the technicalities of the video. They focus solely on the technical aspect of the video and forget the fact that the film ought to tell a story.

A high-quality video with no storyline is as good as useless.

Furthermore, some shoot them as commercials. They are not meant to look a tad bit promotional. They are to inform and educate not commercialize.

Key Note

Video content is increasingly a significant ranking factor for search engine optimization on popular search engines like Yahoo, Google, etc. This is why most companies are investing in corporate filmmakers.

Now That You Know the Role of Corporate film in a Business

If you desire the services of corporate film makers in Mumbai that meet the requirements, Urbanlink is at your service.
October 12, 2018

Corporate Video: The New Essential for Business

If you have a business, then you have to know the benefits of having a corporate Video. If you have no idea what this means, just hang on.

Corporate Video

This generalizes any non-advertisement or non-promotional-based video content. Corporate videos are created and commissioned by a company, corporation, organization or business. Today, most corporate video contents are hosted online published on the corporation’s website and shared via email marketing or social media.

Corporate films are primarily targeted towards the organization’s internal employees or core-selling demographics. The creation of a video for business is the responsibility of the business marketing director or the manager of corporate communications.

Examples of corporate videos are Explainer videos, Promotion videos, customer testimonial videos, staff training, and safety videos, market updates, product videos, proposal videos, shareholder videos, etc.

Need for Corporate Videos In Your Business

Today, corporate filming is imperative to the success of any business of any size. Also, the main purpose for creating videos for any brand is to tell a story about the brand concisely and unambiguously. These are why you need Corporate videos for your business:

Fun Marketing

Corporate films are a fun and informative way to visually market your business. The video doesn’t necessarily have to be a high-pressure advertisement video rather it’s best used on your website focusing on your business products, uses, and industry trends.

Easy on the Eyes

Other than the fact that it is easier, most people prefer watching online videos to reading a book or brochure about your business. Regardless of how important reading is, watching videos is more enjoyable and allows viewers to relax as they view.

Brand Awareness creation

Corporate videos are audiovisual; hence they simulate a real-life experience. If properly produced and curated, makes consumers feel they have experienced a product even when they haven’t procured the product. Producing a video for business brings your brand to life and creates awareness.

Feedback

You can share your corporate videos on social media platforms and if it’s engaging and compelling enough, will lead to comments and discussions about your business. This helps to get feedback from consumers who’ve used your products/services and also inquiries from prospective customers.

Exhibition

Corporate videos can also be harnessed as an exhibition tool when your company participate in exhibitions both national and international. It helps give an overview of your company’s products and services to multiple visitors at an exhibition stall.

Conclusion

It is no understatement that corporate videos are essential to your business. Ultimately, corporate film makers in Mumbai will help your business grow by helping you retain existing customers, acquire new customers, and build your brand.

Urbanblink creates high-quality corporate videos that will grow your business in no time. Contact us already and let’s help.
October 8, 2018

People don’t read the text !!

Video marketing is such a daunting task, but if done correctly it can be a very effective way of converting viewers into active customers. Many marketers now claim that video marketing results into many customers than any other marketing strategies.

A video is a good way of engaging and capturing the attention of viewers. It attracts a lot of traffic to your site. Very few people would prefer to read written text compared to those who would want to watch something interesting.

If we have text and video for the same content, many people are more likely to watch than to read the content.

Video captures people’s attention

When running ads through various places online, you would want many people to view them. It will be essential to find what best grabs the attention of your target audience. Whenever people are checking out websites, videos draw most of them. They will scroll through written text, but they will be attracted to the movement that videos produce.

Videos engage viewers

Videos are more engaging than written text. That’s why most people would use video than text to market their company. You will not find text in their corporate videos because they know very few people will read the texts. Videos are the best medium when engaging viewers as they illicit emotional responses which make viewers want to share the videos.

Videos drive more traffic to your website than text does

Videos are great for SEO than text. Companies using videos on their websites have more traffic than those that don’t video content for their websites. Search engines are considering videos more and ranking them higher than text. Therefore it’s good to use video than text for your corporate film to rank high in SEO.

Videos are more memorable than text

Most companies prefer using video as a marketing strategy because it’s more famous than text. Most people will find it so hard to read a lot of text content than watching an exciting explainer video. In addition to that, it takes a lot of effort to memorize a whole page of text content, and it can be so dull reading pages of text content.

Most corporate films produced by top companies like Urbanblink are more engaging and quickly attract the attention of viewers. You will find that people will watch them several times and in the process, they will memorize them. It’s hard to learn text content as most people will see it so hard to read the text now and again.
October 8, 2018

Corporate Film Maker in Mumbai- Creative, Experienced, On Time Delivery

Over the years, the tech revolution has positively affected many industries among them being the video production industry. Its impact has led video production companies to open their doors to opportunities such as corporate filmmaking. Corporate film markers have to meet certain standards, given that this is a special branch of video production, to remain creative and make on-time delivery. At Urbanblink, clients can find the right services provided by a team of experienced and creative corporate film makers meeting all the standards.

Being a video production company, the challenges hindering success are clear and we would like to offer a solution to other corporate film makers in Mumbai. It is important to note the tips below for the best outcome.

Concept development

Let us face it, the key to a good film, regardless of whether it is corporate or a TV Commercial, is the concept. Corporate film makers must know what story they want to tell in their films. The concept should be engaging and well-defined.

To come up with a nice concept that fits the corporate film, the process starts with a brainstorming session and internalizing on the target audience to stick to the right path. This is the starting point of a great corporate film.

Equipment

Not all corporate film makers have all the equipment needed. Sometimes there will be a need to rent. The most important thing to avoid is renting unnecessary equipment especially when the budget is tight. Incurring extra costs will lead to poor video quality as you may have to compromise on other aspects of the film.

The Crew

A video production company in Mumbai requires a crew to make the magic happen. Evaluating who is needed and the amount it will cost to hire is vital. You choose to pay a flat rate or according to their roles depending on the money on the table. For the best work, the crew should be qualified and motivated to do the film.

In a nutshell, these are three of the major factors behind great corporate films. Urbanblink is proud to have met these and so many other standards which have driven their success as corporate film makers in Mumbai. Collaborating with clients, on-time deliveries and maintaining quality has been part of the process as well.

Any corporate film maker wishing to make it in the industry and have satisfied clients has to adhere to all the aspects of corporate film making to capture and convey the message professionally and appealingly. Do not just be a corporate film maker, be the best like UrbanBlink!
July 3, 2018

Corporate Video Production One of the Most Important Media Tools for Today’s Business

Great marketing begins with great stories. Videos allow businesses to tell stories of their clients rather than their own. Gone are the days when we used to spend a lot of time reading about things in books, magazines or even the net. Things are getting better day by day. Technology is becoming more astounding as the days go by.

One of the best innovations made is the ability to communicate through videos. Video contents have the capability of attracting more and more people towards them unlike reading content. More people prefer something that will be less time-consuming for them.

When it comes to today’s businesses, marketing is the greatest tool for the company. Everyone wants to get a piece of it. Why? Because marketing allows the company to achieve its goal. It generates the company’s profits. Without the necessary marketing tools in the modern world, then you are as good as a failure.

Corporate video is one of the most important media tools for today’s business. These videos describe your products and services to another level. You can be able to convince your client of the brand of your products and the services you offer. The videos have audio that can be able to describe the products well. You can even choose the best style that will suit you.

Urbanblink is one of the best corporate film makers in Mumbai. An effective video should be able to build your reputation in the market. We all know that the internet has a very important role when it comes to shaping up businesses.

Videos are a lot easier to share. They can reach a lot of people around you and the world. To make matters more enticing, you can share the videos of your brands on social media. The media has the power to promote your business and bring clients to you in an even faster way. By sharing your videos here, you will get to reach a mass of potential clients.

Well-crafted corporate videos should be entertaining and short. They can last between 2–3 minutes or even a few seconds. No one today wants to look at long and boring commercial videos. We all want something that we can relate to, something that will give us all the information we need about your products in the shortest time possible.

An attractive video creates some hype towards your clients. Do not just settle for a video that will kill your brand and destroy your product image. Things like the videos being attractive, showing creativity and having enough content knowledge are a must.

Corporate videos showcase the first and best impressions of your brand products. That is why it is crucial to get the best corporate film production company like Urbanblink to get your business on top. We provide top-notch services to our customers with a full guarantee of great videos that will make your clients come back again and again.

You should not be worried about how to stand out and be the new buzz in town when you have Urbanblink – Corporate Video Makers in Mumbai.

Corporate film makers in Mumbai plays a major role in the film making

Project initiation

Pre–production

Video production

Post-production

Submission

Things to Know Before Walking To The Doors of Corporate Video Productions

How does the process work?

Pre-Production:

Production

Post-Production

Be Patient Enough

Lookout for Quality, not Quantity

The Budgeting

A Corporate film

Nature of a Corporate Film

Mistakes Made by Most Corporate Film Makers

Key Note

Corporate Video: The New Essential for Business

Need for Corporate Videos In Your Business

Fun Marketing

Easy on the Eyes

Brand Awareness creation

Feedback

Exhibition

Conclusion

People don’t read the text !!

Corporate Film Maker in Mumbai- Creative, Experienced, On Time Delivery

Concept development

Equipment

The Crew

Corporate Video Production One of the Most Important Media Tools for Today’s Business