People don’t read the text !!

Video marketing is such a daunting task, but if done correctly it can be a very effective way of converting viewers into active customers. Many marketers now claim that video marketing results into many customers than any other marketing strategies.

A video is a good way of engaging and capturing the attention of viewers. It attracts a lot of traffic to your site. Very few people would prefer to read written text compared to those who would want to watch something interesting.

If we have text and video for the same content, many people are more likely to watch than to read the content.

Video captures people’s attention

When running ads through various places online, you would want many people to view them. It will be essential to find what best grabs the attention of your target audience. Whenever people are checking out websites, videos draw most of them. They will scroll through written text, but they will be attracted to the movement that videos produce.

Videos engage viewers

Videos are more engaging than written text. That’s why most people would use video than text to market their company. You will not find text in their corporate videos because they know very few people will read the texts. Videos are the best medium when engaging viewers as they illicit emotional responses which make viewers want to share the videos.

Videos drive more traffic to your website than text does

Videos are great for SEO than text. Companies using videos on their websites have more traffic than those that don’t video content for their websites. Search engines are considering videos more and ranking them higher than text. Therefore it’s good to use video than text for your corporate film to rank high in SEO.

Videos are more memorable than text

Most companies prefer using video as a marketing strategy because it’s more famous than text. Most people will find it so hard to read a lot of text content than watching an exciting explainer video. In addition to that, it takes a lot of effort to memorize a whole page of text content, and it can be so dull reading pages of text content.

Most corporate films produced by top companies like Urbanblink are more engaging and quickly attract the attention of viewers. You will find that people will watch them several times and in the process, they will memorize them. It’s hard to learn text content as most people will see it so hard to read the text now and again.