Corporate Videos: A New Big Thing In B2B Marketing
Corporate Videos is a content format that features or includes the business attributes in a video form. In 2021, consumers and businesses are viewing more video content than ever before. Over the past several years, content marketing has undergone a significant transformation, and video has appeared front and centre. Now, it’s arguably the most efficient strategy you can use to connect with your audience.
63% of businesses say that video gets the most beneficial return on investment (ROI) on social media. Yet, despite the apparent potential of video marketing, a lot of corporations are still sitting on the sidelines. Many marketers believe that it’s easier to produce blogs, case studies, and even white papers. In contrast, the concept of regularly reeling out fresh, unique video content is a daunting sight.
The fact is, video marketing isn’t as paradoxical as it seems. With that in mind, 2021 will see the massive majority of B2B firms (who haven’t already) adopt a digital-first and digital-centric philosophy when it comes to marketing and sales. And this will inspire what is referred to as digital acceleration. This acceleration of digital tactics and channels will cover many things already in a B2B marketer’s toolkit, with vaster importance and intentionality.
Here are several examples of acceleration in video marketing:
Video
Video has become the prevailing medium. The study from Cisco gauges that by 2022, online recordings will be 15 times higher than it was in 2017. B2B buyers crave video content, and they are seeking out video content at each arrangement of the buyer’s travel. Vlogs, group presentations, item or benefit exhibits, explainers and instructional exercises, and client victory stories are a fair few of the bite-sized recordings that B2B marketers should contribute to.
Virtual events
After COVID-19 closed down each conference and tradeshow of 2020, virtual occasions got to be the momentary substitution. In any case of what happens within the battle to the conclusion the widespread, virtual events are here to remain. Look for their extension in 2021, but too advanced to end up more crossover in nature. This approach brings a broadcast quality to the arrangement by taking a prompt from the TV generation and bringing it to the virtual environment. This implies that to do virtual events well, investment levels will need to be near in-person to pull it off.
SEO and SEM
Organic and paid search is unquestionably not new for B2B marketers. Still, the increase in digital consumption and the corporate website’s growing importance are advising B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), similar to their B2C counterparts. For SEO, marketers move towards a genuine convergence of content strategy and both on-page and off-page SEO strategies. There is an increasing emphasis on semantic search, search intent, and voice search. Search engines and user behaviours continue to evolve to play a more prominent role in driving website traffic.
From the above discussion, we noticed that videos are quickly growing in demand. Animation videos and motion graphics tell compelling brand stories with illustrations. They simplify and explain your complex products or services as no text can. So contact the experienced video production company UrbanBlink, they are corporate video makers in Mumbai, who can help to convert information into effective visuals.