As we approached 2021, practically everything has changed, including marketing trends. Looking back, it all began with town criers, then progressed, and now it is all digital. 

Though digital platforms also have different formats for advertising, what is trending in 2021?

Video marketing has taken the limelight and is enabling it to grow primarily with corporate videos, which have experienced high popularity and are the new normal trend in advertising.

You need to be known as a B2B marketer how you can utilize video to attract, convert, and delight customers efficiently and economically across the consumer lifecycle.

Many have discovered the efficacy and efficiency of utilizing video at all stages of the customer life cycle in a formerly based digital communication world. It’s unclear what past business methods may resurface as we settle into a new post-pandemic world, but our communication patterns are likely to be profoundly transformed.

Videos are generating the highest ROI as viewers retain 95% of a message while watching a video against only 10% when reading a text; therefore, B2B video marketing has the stronger position and actual value when it comes to advertising and in 2021 is favourably consumed as the leading advertising tool, here are some tips for using video marketing that will bring high ROI

• In pre-production: keep all audiences and goals in mind. 

Pre-production planning can help you realize your full potential. Your videos must be relevant to your audiences and speak to the viewer in your buyer’s journey to have the most significant impact.

Planning videos across objectives and target demos all at once, rather than producing one video at a time, can quickly become prohibitively expensive. In that manner, you can save money by bundling production, whether live-action or animation and generating many videos can assist you in the coming time to reuse them over time.

• Implement and evaluate.

In 2021, running one or two ad creatives at a time will not be enough to break through the clutter. Run many creatives simultaneously, systematically testing variables at each touchpoint to find what resonates most with your target audiences. You may develop innovative outcomes while staying well inside your budget. 

• Use post-production techniques to your advantage.

Getting timely, relevant video content by repurposing existing assets, for example, photos, footage, the stock is typically the most cost-effective and fastest option. The past content format can be animated visually through post-production techniques such as motion graphics. These can be completed in as short as 48 hours because they involve essentially editing work.

B2B video marketing is climbing the heights of advertising by corporate film making videos which precisely is a video of the objective of an organization and showcases the most superior products and services of the company.

Urban Link has crafted and inspired an approach for corporate Film production, and we efficiently convey your business message within a robust video in roughly four to six weeks. With trending video marketing, every business should have their corporate videos as videos have excellent conversion rates, simplify your product or service, and improve your sales. 

Our objective is to output various high-quality video content that furthers your marketing strategy and documents your business growth in a unique, story-telling format as a corporate video production company. 

If you want to stay competitive in the digital world, now is the time to take advantage of video marketing benefits. Now is the time to hire Urban Link so that we can assist you efficiently.

With the help of safety induction videos, You can inform or make people aware of your organization’s emergency procedures and rules, safety management plans, and other safety-related information.

 Animation videos have a widespread impact on safety induction videos as the videos are short compared to the training sessions  and provide precise engaging quality information.

What is a Safety induction video?

Safety induction video includes information about your worksite, organization, emergency procedures, rules, safety management plan, incident and hazard reporting requirements, and other essential aspects of your company’s operation. All this necessary information in a quality story format will help your new employees or audiences know about your company. 

It is just a training session but in a short and creative video format. 

To make an excellent safety induction video, you must know your audience well and focus on them and provide them with all the necessary information and not overload them with the additional pieces of information. You can segment your audience- Visitors for meetings, new employees, contractors and make videos accordingly.

Following are the four reasons Why Every On-Site Project Company Needs Safety Induction Video:

• Videos are interesting

To get educated from the manual or presentations quite seems a little boring to the employees. But an animated video can easily describe every little detail that an employee should be aware of and can understand the information of the company through an attractive audio and visual medium. As animated video increases the attention span and is more likely to ease the concepts that are providing the valuable information.  

 An animated video that precisely describes every attribute that an employee should be aware of and understand the information of a particular company through an audio and visual medium is more appealing and exciting as it increases the attention span and is easy to comprehend the information.

2. Array of information

Videos cover everything and make employees aware of how safe the work environment is, including all the risk identifications where ignorance leads to disasters. At these places, they should be more cautious and so on. Having identical communication with every employee will give all of them a clear vision and understanding of a company.

3. Saves time

A safety induction video lasts no longer than 15-20 minutes and is briefly contented with the valuable information. In contrast, the training system and presentations would have taken almost one hour to share the information. Still, the video makes work easy by explaining all the process readily within less time and handy with training coordination and arrangements for employees.

4. Less cost

By investing in video production, you as a company make a long-term investment that you may have readily available and share with your upcoming employees, thus reducing your cost to pay a trainer every time to train employees.

Though safety induction video is a vital part of an industry, it should educate about workplace hazards and preventive measures.

Urbanblink Films produces the best video services with a team of experts and has already made numerous safety induction videos for many big and famous industries. 

Urbanblink Films is a corporate video production company. And By keeping in mind our client’s marketing strategy and document, we produce high-quality, compelling and engaging content with 2D, 3D and animated videos as per the required customizations of the company for your business growth in a creatively unique and story-telling format.