Name: Urbanblink - Corporate Film Maker
Address: 30, Neha Industrial Estate, Off Dattapada Road, Opp. Tata Steel, Dattapada Road, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra, Mumbai, 400066, IN
Telephone: 093213 01503

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October 12, 2018

Corporate Video: The New Essential for Business

If you have a business, then you have to know the benefits of having a corporate Video. If you have no idea what this means, just hang on.

Corporate Video

This generalizes any non-advertisement or non-promotional-based video content. Corporate videos are created and commissioned by a company, corporation, organization or business. Today, most corporate video contents are hosted online published on the corporation’s website and shared via email marketing or social media.

Corporate films are primarily targeted towards the organization’s internal employees or core-selling demographics. The creation of a video for business is the responsibility of the business marketing director or the manager of corporate communications.

Examples of corporate videos are Explainer videos, Promotion videos, customer testimonial videos, staff training, and safety videos, market updates, product videos, proposal videos, shareholder videos, etc.

Need for Corporate Videos In Your Business

Today, corporate filming is imperative to the success of any business of any size. Also, the main purpose for creating videos for any brand is to tell a story about the brand concisely and unambiguously. These are why you need Corporate videos for your business:

Fun Marketing

Corporate films are a fun and informative way to visually market your business. The video doesn’t necessarily have to be a high-pressure advertisement video rather it’s best used on your website focusing on your business products, uses, and industry trends.

Easy on the Eyes

Other than the fact that it is easier, most people prefer watching online videos to reading a book or brochure about your business. Regardless of how important reading is, watching videos is more enjoyable and allows viewers to relax as they view.

Brand Awareness creation

Corporate videos are audiovisual; hence they simulate a real-life experience. If properly produced and curated, makes consumers feel they have experienced a product even when they haven’t procured the product. Producing a video for business brings your brand to life and creates awareness.

Feedback

You can share your corporate videos on social media platforms and if it’s engaging and compelling enough, will lead to comments and discussions about your business. This helps to get feedback from consumers who’ve used your products/services and also inquiries from prospective customers.

Exhibition

Corporate videos can also be harnessed as an exhibition tool when your company participate in exhibitions both national and international. It helps give an overview of your company’s products and services to multiple visitors at an exhibition stall.

Conclusion

It is no understatement that corporate videos are essential to your business. Ultimately, corporate film makers in Mumbai will help your business grow by helping you retain existing customers, acquire new customers, and build your brand.

Urbanblink creates high-quality corporate videos that will grow your business in no time. Contact us already and let’s help.

Read Also:

Event Video Production

How To Create The Perfect ‘About Us’ Corporate Video For Your Company\

How to Make an Efficient Corporate Video for Your Business?

Target Your Audience Effectively Through Promotional Videos
October 9, 2018

The corporate video production process

The production of corporate films is an art clouded with mysteries. However, the guide below is going to help you understand all about the corporate video production process.

There exists a variety of corporate videos. In this guide, we are going to stress the process of making standard corporate videos of interview kind of style. Different types of corporate videos differ in the steps of making them. However, the overall process doesn’t change that much:

Initial inquiry

The corporate video production process begins with the client inquiring by mail or phone. You will tell them about the whole project and the budget for the project.

At UrbanBlink, we offer affordable prices for corporate videos which can meet your needs. We are one of the leading corporate film makers in Mumbai.

Concept development

Here the Video production company will have a dialogue with their client to develop the concept of the video. The discussion is an effective way of identifying your target audience and means of reaching them.

Scheduling and planning

The deadlines for the video production will be outlined at this stage. The client will be required to give feedback on the initial edited video so that it can be incorporated into the final version. Therefore setting a deadline will be necessary to ensure that the video production process is on the right track.

Site inspection

Corporate video production in Mumbai involves site inspection to ensure that the plant/office requires types of light, camera and other equipment for capturing videos. For the best corporate film, Video Production Companies have to perform a survey of the filming location. They will then watch for background noises and light from the windows.

Prepping for the video

Before filming kicks off, a guidance document is sent out for the client to know what to expect. The document helps in knowing how to answer questions. During the shootout, the crew will also send a site preparation list (uniform, safety PPE, housekeeping, Logo façade etc.) to be ready before the crew arrives.

Shooting the video

Now that preparations have already been done, and we are left with shooting the corporate video, it will take a little time for the shooting. A complete video shoot can take a minimum of 2 days. During the interview shooting the interviewer will then ask questions for subjects to answer. Changes can be made where necessary to ensure you have the best corporate video.

First Draft of the video

Once the video production company does the first editing, the corporate film is sent out to the client, who then looks at it and provides feedback for any changes.

Second draft of the video

This time there might not be many changes to be made to the video. He will watch it for the last time for approval.

Video promotion

Once the video is ready, the only thing left is promoting it. That’s something you can get when you do your corporate video production in Mumbai.
October 8, 2018

Recruitment Video

There has been a rise in popularity in Recruitment Video Production. While most companies want recruitment videos that can help them stand out from the rest, it’s essential for them to ensure they choose the best video production company. Videos are the best way to reach a broad range of job seekers particularly the young generation.

Therefore a short and quality recruitment video will capture the attention of many potential job seekers in a way traditional methods cant. They are also a reflection of the nature and authenticity of your company.

Before you get a recruitment video, you should ensure that some creative ingredients are present in the video. Urbanlink ensures that the following components feature in your recruitment video:

Experience in working with other employees

A good Video production company should provide a recruitment video that captures the working environment and the workers. It can be done by lining up selected workers in front of the camera. Or just interviewing them at their places of work, and capture their every day’s activities. It needs a lot of planning for proper execution in the video.

The company culture

If you want to attract the attention of good potential workers in your company, you will have to ensure that the company culture and ethos are well articulated in the recruitment video. Therefore before a video production company produces a recruitment video, they should talk to you to understand clearly your company culture.

Style and tone of your recruitment video

The way your recruitment video looks and feels will influence its reception. Capturing the attention of potential customers, and winning the recognition of potential employees in your company is dependent on the quality of your recruitment video.

Quality recruitment video production should bring out an instant effect in the minds of the people viewing the videos. A good video production company should be creative in enough to ensure that your video presentation is of high quality.

The style and tone of your recruitment video should have a blend of professionalism and friendly presentation of your company as an exciting place to be.

Supporting footage

An excellent way to visually mix things up is by use of support footage. It helps in maintaining the attention of the potential customers and potential employees. Capturing what they are saying naturally creates a narrative feel and a sense of the atmosphere that shows how workers do their duties at the workplace.
October 8, 2018

People don’t read the text !!

Video marketing is such a daunting task, but if done correctly it can be a very effective way of converting viewers into active customers. Many marketers now claim that video marketing results into many customers than any other marketing strategies.

A video is a good way of engaging and capturing the attention of viewers. It attracts a lot of traffic to your site. Very few people would prefer to read written text compared to those who would want to watch something interesting.

If we have text and video for the same content, many people are more likely to watch than to read the content.

Video captures people’s attention

When running ads through various places online, you would want many people to view them. It will be essential to find what best grabs the attention of your target audience. Whenever people are checking out websites, videos draw most of them. They will scroll through written text, but they will be attracted to the movement that videos produce.

Videos engage viewers

Videos are more engaging than written text. That’s why most people would use video than text to market their company. You will not find text in their corporate videos because they know very few people will read the texts. Videos are the best medium when engaging viewers as they illicit emotional responses which make viewers want to share the videos.

Videos drive more traffic to your website than text does

Videos are great for SEO than text. Companies using videos on their websites have more traffic than those that don’t video content for their websites. Search engines are considering videos more and ranking them higher than text. Therefore it’s good to use video than text for your corporate film to rank high in SEO.

Videos are more memorable than text

Most companies prefer using video as a marketing strategy because it’s more famous than text. Most people will find it so hard to read a lot of text content than watching an exciting explainer video. In addition to that, it takes a lot of effort to memorize a whole page of text content, and it can be so dull reading pages of text content.

Most corporate films produced by top companies like Urbanblink are more engaging and quickly attract the attention of viewers. You will find that people will watch them several times and in the process, they will memorize them. It’s hard to learn text content as most people will see it so hard to read the text now and again.
October 8, 2018

Corporate Film Maker in Mumbai- Creative, Experienced, On Time Delivery

Over the years, the tech revolution has positively affected many industries among them being the video production industry. Its impact has led video production companies to open their doors to opportunities such as corporate filmmaking. Corporate film markers have to meet certain standards, given that this is a special branch of video production, to remain creative and make on-time delivery. At Urbanblink, clients can find the right services provided by a team of experienced and creative corporate film makers meeting all the standards.

Being a video production company, the challenges hindering success are clear and we would like to offer a solution to other corporate film makers in Mumbai. It is important to note the tips below for the best outcome.

Concept development

Let us face it, the key to a good film, regardless of whether it is corporate or a TV Commercial, is the concept. Corporate film makers must know what story they want to tell in their films. The concept should be engaging and well-defined.

To come up with a nice concept that fits the corporate film, the process starts with a brainstorming session and internalizing the target audience to stick to the right path. This is the starting point of a great corporate film.

Equipment

Not all corporate film-makers have all the equipment needed. Sometimes there will be a need to rent. The most important thing to avoid is renting unnecessary equipment especially when the budget is tight. Incurring extra costs will lead to poor video quality as you may have to compromise on other aspects of the film.

The Crew

A video production company in Mumbai requires a crew to make the magic happen. Evaluating who is needed and the amount it will cost to hire is vital. You choose to pay a flat rate or according to their roles depending on the money on the table. For the best work, the crew should be qualified and motivated to do the film.

In a nutshell, these are three of the major factors behind great corporate films. Urbanblink is proud to have met these and so many other standards which have driven their success as corporate film makers in Mumbai. Collaborating with clients, on-time deliveries and maintaining quality has been part of the process as well.

Any corporate film maker wishing to make it in the industry and have satisfied clients has to adhere to all the aspects of corporate film making to capture and convey the message professionally and appealingly. Do not just be a corporate film maker, be the best like UrbanBlink!
July 27, 2018

Video production partner in India to overseas clients

It is customary that when foreign production houses decide to produce a corporate video or a part of it in India, they collaborate with Indian video production companies to get their work done easily, as shooting a corporate film or a part of it in India is not only expensive for them but also a time-consuming affair. In such cases, they look for a capable and affordable production company, which is easily available to accept their outsourcing.

Urbanblink: Remote video production service provider:

Urbanblink, the most efficient Remote Filming in India, is always available for such types of outsourcing assignments, whether it is shooting or editing just a part of the film or making a full-length corporate film and testimonial video. Corporate film production is our specialty and we bring our expertise to infuse life on the shots we design and execute. Our expertise in the corporate field plays an active role in producing cost-effective yet qualitative work.

Urbanblink’s foreign clients:

Over the years we have been a shooting partner for many foreign production companies. To count a few of them we can take the names of the American Chemical Society, Brave Bison, MMA Global, Zetin Media China, Jefferies India, Precision Engineering, Smith and Nephew Healthcare, Worldwide Business with Kathy, Arcadia University, LRI Agency, GoVerb etc.

American Chemical Society

Brave Bison, UK.

How does Urbanblink work?

When a foreign production house decides to outsource an assignment to Urbanblink it contacts us and gives a briefing on its requirements. Once we understand the work to be done from our end thoroughly, we give concern and take the assignment with a mutual agreement on the date of the shoot and delivery of the output. We do the shooting with or without the presence of any representative from the production side and deliver either the raw footage or the edited video to the client within the deadline according to the guidelines mutually agreed upon. We always complete the assignment on time and that’s the unique selling point of our company.
July 20, 2018

The Best Video Production Company in Mumbai to make Client Testimonials

You are leading in your field; it’s awesome. The product or service you sell is number one; we accept it. But your potential customers/clients may doubt. That’s why you need a testimonial video. Hearing someone from outside of your company or institution positively can help your prospects believe what you claim!

Why a Testimonial Video?

Written testimonials on your web page certainly aid your requisition, but it has less credibility and sometimes your prospects hesitate to believe them. On the other hand, video testimonials are more credible and persuasive. Hearing a satisfied customer talking about his own experience with your product or service not only affects a new customer but also compels him to rely on it, as customer testimonials bring life and authenticity to your business by backing up the claims you make. So a killer testimonial video can boost your business many fold.

Where to make it?

Already decided to make one, but not sure whom to approach. Don’t worry. Urbanblink is the Video Production Company in Mumbai to make one such video. You just mention your budget and brief your requirements; we will do everything right from planning to post-production, and finally, we will provide you with the best quality testimonial video within your budget.

Types of Testimonial Videos

A diversity of concepts can be put into testimonial videos keeping your budget and requirement in mind. Some of them are the following:

(a)The testimonials of a few happy customers can be intertwined while providing a glimpse of the service or product your company provides.

(b)Involving two real companies can be done, while showing the former’s service or product being utilized in the latter company, thereby providing a testimonial indirectly.

(c)It can also be done involving two companies directly, i.e., one company is talking about a B2B product or service of the company it works with.

(d)If no one is available for an interview, then customer quotes from popular review sites can be used and make a video.

(e)If budget constraint arises, then photographs depicting customer satisfaction can also be given a video form.
July 3, 2018

Corporate Video Production One of the Most Important Media Tools for Today’s Business

Great marketing begins with great stories. Videos allow businesses to tell stories of their clients rather than their own. Gone are the days when we used to spend a lot of time reading about things in books, magazines or even the net. Things are getting better day by day. Technology is becoming more astounding as the days go by.

One of the best innovations made is the ability to communicate through videos. Video contents have the capability of attracting more and more people towards them unlike reading content. More people prefer something that will be less time-consuming for them.

When it comes to today’s businesses, marketing is the greatest tool for the company. Everyone wants to get a piece of it. Why? Because marketing allows the company to achieve its goal. It generates the company’s profits. Without the necessary marketing tools in the modern world, then you are as good as a failure.

Corporate video is one of the most important media tools for today’s business. These videos describe your products and services to another level. You can be able to convince your client of the brand of your products and the services you offer. The videos have audio that can be able to describe the products well. You can even choose the best style that will suit you.

Urbanblink is one of the best corporate film makers in Mumbai. An effective video should be able to build your reputation in the market. We all know that the internet has a very important role when it comes to shaping up businesses.

Videos are a lot easier to share. They can reach a lot of people around you and the world. To make matters more enticing, you can share the videos of your brands on social media. The media has the power to promote your business and bring clients to you in an even faster way. By sharing your videos here, you will get to reach a mass of potential clients.

Well-crafted corporate videos should be entertaining and short. They can last between 2–3 minutes or even a few seconds. No one today wants to look at long and boring commercial videos. We all want something that we can relate to, something that will give us all the information we need about your products in the shortest time possible.

An attractive video creates some hype towards your clients. Do not just settle for a video that will kill your brand and destroy your product image. Things like the videos being attractive, showing creativity and having enough content knowledge are a must.

Corporate videos showcase the first and best impressions of your brand products. That is why it is crucial to get the best corporate film production company like Urbanblink to get your business on top. We provide top-notch services to our customers with a full guarantee of great videos that will make your clients come back again and again.

You should not be worried about how to stand out and be the new buzz in town when you have Urbanblink – Corporate Video Makers in Mumbai.

Need for Corporate Videos In Your Business

Fun Marketing

Easy on the Eyes

Brand Awareness creation

Feedback

Exhibition

Conclusion

Initial inquiry

Concept development

Scheduling and planning

Site inspection

Prepping for the video

Shooting the video

First Draft of the video

Second draft of the video

Video promotion

Concept development

Equipment

The Crew

Urbanblink: Remote video production service provider:

Urbanblink’s foreign clients:

American Chemical Society

Brave Bison, UK.

Why a Testimonial Video?

Where to make it?

Types of Testimonial Videos