It is no longer sufficient to have a product or service that solves a problem. For your brand to connect with audiences, you must go one step further and do what humans do daily: tell stories.

There’s no better way to share information and make a genuine connection with an audience than through Video. Corporate video production includes a significant amount of storytelling, and here are seven reasons why business storytelling works amazingly in Corporate Video:

7 Reasons why Business Narrative Works in corporate Video are as follows:

• Become an authority figure

You’re an expert and know everything about your business, so share your knowledge! Things you know well or take for granted may surprise your audience. Educate them on your industry, service field, or whatever your business does. Trust develops due to this type of thought leadership, and the next time someone requires your product or service, you’re more likely to be remembered.

• You gain a better understanding of your company’s operations

It can be challenging for non-company employees to grasp your company’s culture, mission, and vision. Corporate Film can help them connect with and understand your company’s mission and values.

It’s the ideal way to tell your brand’s story, and people will feel more connected to your company due to learning more about what makes it unique through brand storytelling. They can also relate this knowledge to their own lives, making them feel more connected to the company.

• It demonstrates what makes you unique

Video aids in the development of an emotional bond with your audience and allows you to tell your story and promote your business in ways that are impossible to do with just words. As a business owner, using Video to promote your products/services and show off our fun-filled office space allows you to show people “behind the curtain” to see what makes you different. Whether your target audience is external or internal, Video is essential for connecting with them.

• Storytelling

A picture can convey a lot of information quickly; however, by combining images in a photo story, animation, or Video, you can increase the impact.

You can strengthen your emotional connection with your target audience by using music as a mood enhancer to complement what’s happening on screen.

• Persuasion is easier with stories

A story is always more effective at persuading people as it appeals to minds and is irresistible. A good story causes the brain to make connections with other situations that have been previously encountered.

As a result, audiences are far more likely to believe what is told to them. Business decisions aren’t made solely based on logic. People’s decisions are heavily influenced by their emotions. One of the ways to get people to care about your company is to tell a story. For example, these emotions could be about trust, desire, or enabling their desires and this is why story-based marketing is so successful.

• Tell something personal

A compelling personal story is told from the heart, and getting real on camera makes people lean in, whether they’re watching a customer or a team member. A testimonial from a client allows the audience to learn about a problem that your company solved. The viewer may be dealing with a similar problem, and storytelling will help them see how they can benefit from your services. You could also ask employees about their involvement with the company. Seeing someone knowledgeable and enthusiastic about your company speak about it instils trust in your brand. Both of these examples contribute to the customer’s feeling of trust.

• Get Trendy

Everyone wants to be part of the latest and greatest trend. Our clients have been inquiring about crowd-funding video explainer quotes. We’ve received more requests for these videos in the last few years. Now is an excellent time to create a video that explains how we’re meeting these needs. If your company can cater to a current trend, you most likely have a customer base looking for that information. Please give them a landing spot and explain how your company can assist them.

Many businesses still struggle to grasp the potential value of storytelling, although it is one of those things that is obvious once explained. That’s why hire professional Corporate Video Makers in Mumbai. Urbanblink is one of the leading Video Production Company in Mumbai that makes the best and most innovative corporate videos, check out their portfolio and see it for yourself!

Nowadays, businesses know how to make professional corporate videos in 2024 better to explain their goods and services to customers. Corporate videos are the most widely viewed video content, and consumers find them very useful and easy to understand. Marketing experts also use corporate videos to boost their company’s image and the customers’ experiences. Furthermore, a corporate video has the potential to increase trust in a business. 

In 2024, businesses will place a greater emphasis on providing regular corporate video production. According to some recent surveys, 72 % of corporate teams want to make new branded films every month, making new videos every day. The diversification of videos posted by companies allows them to contact more people and generate more income. 

To develop a more effective video strategy, it is vital to be aware of the five corporate video production trends for 2024 :

• Mobile-Optimized Videos :

The trend toward mobile-optimized video is gathering speed in the corporate world. Smartphones are now more inexpensive than they have ever been before, thanks to mobile technology and access to mobile data. Consumers may even buy things directly from the video. Facebook and Instagram, among other social media platforms, are already experimenting with this video style which has the potential to improve revenues in addition to increase click-through rates.

• Use of Animated Videos :

Another trending corporate video production method is the use of animated videos. Consumers find animated videos more enticing than any other kind of media. They may also inform viewers about your company’s products and services, which is the ultimate purpose of any advertising campaign. Learning how to develop and distribute animated videos is a great way to amaze your target audience and grab their attention.

• Seminar Videos for Business Operates :

Webinars are the most popular business-related videos, and they are available for free. Webinars can assist clients in better comprehending how your business operates. For example, produce a self-explanatory video to explain the inner workings of your business model to your investors. This will assist you in reaching your intended audience, and it is a fantastic way to make your video more memorable and valuable in the process.

• Creation of Branded Films and Videos :

Creating branded films is the fastest-expanding trend in corporate video production. More than 80% of corporations want to develop new branded films regularly, either by themselves or by hiring a Video Production Company to keep pace with the competition in the market. However, this is simply the beginning of the trend and will soon become necessary to survive in the market. These films connect with audiences and can also be promoted on social media platforms like Facebook, Instagram, and Twitter.

• Showcasing Testimonials And Narratives :

Nowadays, corporations know that videos can tell a narrative far more quickly than words to express their appreciation for staff and consumers and actions taken to substantiate their claims. Additionally, it’s an excellent approach to showcase testimonials and recommendations as evidence of genuineness. People stick with and purchase products from companies they believe in.

Conclusion :

Businesses are currently producing and spending more on corporate video production than ever before and employing the Best Video production company to achieve their business goals. Given how influential corporate films are in introducing your firm and its goods to your clients, it’s not surprising that so many companies produce them. Firms will make more corporate films in 2024 to showcase their goods, customers, and employees.

Contact to UrbanBlink, as we are one of the most well-known Corporate Film Makers in Mumbai with all the required abilities and expertise to make your business a success.

Video marketing is an essential tool that all firms and marketers should incorporate into their marketing mix. We understand that the prospect of generating corporate videos can be daunting, especially when deciding which types of corporate film to produce for your company. “There’s a video for that!” At Urbanblink, we always say that we have the best corporate Filmmakers in Mumbai, and it’s true – making a corporate Film is often a better, more effective way of presenting the information.

That’s why we’ve put together a list of the most critical sorts of videos you can make to advertise your product, convert leads, and expand your audience.

Let’s take a peek at 5 of the best corporate Film strategies for converting your viewers into customers.

PR VIDEO

Corporate videos in PR allow you to visually deliver promotions to a wider audience by engaging viewers and increasing receptivity through communicating a message in a fun and engaging way. These videos are frequently published on social media platforms and embedded on the company’s website.

LIVE-ACTION EXPLAINER

Live-action explainer videos convey emotions more effectively than animation because they use photography instead of animation. If you operate in the software or IT services business, you’re surely aware of how critical it is to humanize your goods and services to achieve a high conversion rate.

ANIMATED PRODUCT EXPLAINER

These videos make a strong case for products, services, or business concepts. Because of the advantages of animation, these videos are ideal for bringing any notion to life. You can make animated videos to illustrate your goods in any genre depending on the theme.

3D PRODUCT VIDEO

These movies’ designs are 3D-modeled and produced, allowing you to bring any product image to life. If you want to show off things that are difficult to precisely describe, 3D is a better option than 2D or live-action since it gives you more options.

 THE COMPANY INTRODUCTION VIDEO

One of the best ways to inform your audience what your company is about is to use a company introduction video. These videos help you build credibility because they primarily show how you interact with your clients and workers.

A corporate film helps clients remember your business and deepens their emotional bond with them. In this case, you can use a variety of genres, tactics, and approaches to expand your market reach. Please find the most excellent method for making people feel the way you want them to and allow them to select your brand over your competitors.

For the majority, if not all, of the mentioned video styles, you should use the services of professional Corporate Film Makers in Mumbai. There’s a lot of competition out there. As Corporate Video Makers in Mumbai, we have the knowledge and experience to provide you with the advice you need to make a fantastic corporate video that stands out and stays relevant.

Video marketing is fast evolving, and research suggests that it will reach new heights in the future years. Without a doubt, video marketing should be a key component of your company’s marketing strategy. You won’t find a more versatile and profitable digital marketing tool than corporate video. Video marketing has proven to be one of the most effective methods of reaching out to potential customers. Around 85% of users spend the majority of their time consuming video content. 

Corporate videos are highly essential to get potential clients in 2021 as Experts expect that by 2022, video content will account for about 82% of all internet traffic. It means that if businesses invest in corporate video content in 2024, they will address some of the biggest marketing concerns, such as increasing sales and developing trust with the audience.

Following are the reasons why Corporate Videos are essential:

Tell a story

You can use corporate video to express your story in a fun way. Video creation may be pretty helpful for even small businesses since it allows you to demonstrate the benefits of your offerings without being bound by commercial limits. Telling a story about your product or service in connection with your brand and your customers’ needs delivers essential information in a short amount of time so that your product or service leaves a lasting impression.

Business Reach

A well-made corporate video can effectively communicate your brand’s identity to a large audience. You can acquire corporate video solutions geared to attract customers and clients by publishing corporate videos of your products or services on the Internet or social media. Meanwhile, you can build strong brand recognition that might lead to increased benefits for your company.

Builds Trust 

The entire basis of content marketing is built on building long-term connections and trust. Instead of selling, attract customers by providing them with exciting and valuable information. Corporate videos can help in building trust. Some customers are still careful about purchasing goods and services over the Internet due to concerns about fraud. Corporate video conversationally showcases your goods and services. This provides a sense of personalization, which is why 57 per cent of buyers think videos have increased their confidence in making online purchases.

Improves Search Engine Optimization (SEO)

Most businesses have a website, yet they struggle to attract visitors. A corporate video helps your website be found as it allows you to include keywords that are associated with your video. Your search engine optimization will improve as a result of this, and the more visible your website will be to the rest of the world.

Brand Awareness Through Creativity

Video production is unique in that it blends pictures and audio to create a realistic experience. Even if a customer has never purchased a thing, a corporate video might help them feel they have. Video is the most powerful of various ways to develop a brand because of its production capabilities. Corporate video can help bring a brand to life by connecting it with other visuals that stay in the viewer’s mind.

In conclusion, Customers want to feel secure while making significant decisions, and video production marketing may help them. A corporate film is an excellent method to show off your company’s culture, service quality, testimonials, and more. Urbanblink is one of the best Video Production Company in Mumbai, and we believe that every company should have a corporate film. It boosts conversion rates, simplifies your product or service, tells a unique story about your business and increases ROI.

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 A corporate video can highlight your company’s profile and its products and services. It’s an effective technique to reach out to more clients and customers and provide your business and its offerings with the greatest possible impression.

Corporate filmmaking is a complex process that necessitates a thorough understanding of the various aspects of filmmaking and the company’s goals and objectives. Scripting, direction, cinematography, and costumes are all part of the corporate filmmaker’s practical side. 

Corporate films have shown to be a highly effective medium for businesses to market their products and services via digital and other electronic audiovisual media to gain traffic and potential clients. With so many corporate film production companies offering high-quality video production services, now is the best time for your company to consider investing in corporate videos.

You may use corporate video marketing to include calls-to-action features at various moments throughout the video and urge viewers to take the next step. After investing in corporate video marketing, several businesses have seen a significant increase in leads and conversions.

Videos about the company

You may have seen short videos that summarise all that a company or brand is about – everything they do and what they offer essential characteristics like their values, vision, goals, and guiding principles. This form of corporate film, also known as a company profile video, allows you to present your identity and everything linked to your business in only a few minutes.

Showcase Videos for Products and Services

It doesn’t matter if you’re releasing a new product or offering a unique service; unless you get it in front of your target group’s eyes, it won’t cut it. A well-crafted corporate film showcasing your products or services can go a long way toward making sure that your target audience is aware of and prepared for them.

Videos on the company’s history and timeline

Whether your business has celebrated decades in business or you want to celebrate the different milestones and accomplishments along the journey, a film can help you do it more effectively than words or static graphics. This kind of film has also been used by businesses to incorporate growth projections and explain plans.

Testimonials 

Many businesses worldwide are taking advantage of the potential of customer testimonial films because hearing someone talk about their experience with your company adds legitimacy and validation. It all comes down to how inventive you can be with your storytelling.

Urbanblink, is corporate Film Makers in Mumbai, thinks that every company should have a corporate film. It boosts conversion rates, simplifies your product or service, and boosts revenue.

To go along with your company’s mission, our team generates outstanding motion graphics. Then, by putting your corporate video marketing on your website, you may boost conversions. Users are more likely to spend more time on more pages if you have corporate film on your homepage. This indicates that they are taking the time to learn about your business and may become future clients.

Corporate Videos is a content format that features or includes the business attributes in a video form. In 2021, consumers and businesses are viewing more video content than ever before. Over the past several years, content marketing has undergone a significant transformation, and video has appeared front and centre. Now, it’s arguably the most efficient strategy you can use to connect with your audience.

63% of businesses say that video gets the most beneficial return on investment (ROI) on social media. Yet, despite the apparent potential of video marketing, a lot of corporations are still sitting on the sidelines. Many marketers believe that it’s easier to produce blogs, case studies, and even white papers. In contrast, the concept of regularly reeling out fresh, unique video content is a daunting sight.

The fact is, video marketing isn’t as paradoxical as it seems. With that in mind, 2021 will see the massive majority of B2B firms (who haven’t already) adopt a digital-first and digital-centric philosophy when it comes to marketing and sales. And this will inspire what is referred to as digital acceleration. This acceleration of digital tactics and channels will cover many things already in a B2B marketer’s toolkit, with vaster importance and intentionality.

Here are several examples of acceleration in video marketing:

Video

Video has become the prevailing medium. The study from Cisco gauges that by 2022, online recordings will be 15 times higher than it was in 2017. B2B buyers crave video content, and they are seeking out video content at each arrangement of the buyer’s travel. Vlogs, group presentations, item or benefit exhibits, explainers and instructional exercises, and client victory stories are a fair few of the bite-sized recordings that B2B marketers should contribute to.

Virtual events

After COVID-19 closed down each conference and tradeshow of 2020, virtual occasions got to be the momentary substitution. In any case of what happens within the battle to the conclusion the widespread, virtual events are here to remain. Look for their extension in 2021, but too advanced to end up more crossover in nature. This approach brings a broadcast quality to the arrangement by taking a prompt from the TV generation and bringing it to the virtual environment. This implies that to do virtual events well, investment levels will need to be near in-person to pull it off.

SEO and SEM

Organic and paid search is unquestionably not new for B2B marketers. Still, the increase in digital consumption and the corporate website’s growing importance are advising B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM), similar to their B2C counterparts. For SEO, marketers move towards a genuine convergence of content strategy and both on-page and off-page SEO strategies. There is an increasing emphasis on semantic search, search intent, and voice search. Search engines and user behaviours continue to evolve to play a more prominent role in driving website traffic.

From the above discussion, we noticed that videos are quickly growing in demand. Animation videos and motion graphics tell compelling brand stories with illustrations. They simplify and explain your complex products or services as no text can. So contact the experienced video production company UrbanBlink, they are corporate video makers in Mumbai,  who can help to convert information into effective visuals.