Group Discussion

Great storytelling videos drive eyeballs that in turn drive metrics

21 March 2014 | Ashwin Prajapati

A video can tell a convincing story about your business in just 60-seconds, or under. However before you can even think about choosing a cutesy illustration and animation, you need to pour everything you have into developing a killer script. A well-written, engaging script is the foundation of a successful explainer video. Without the right foundation, the rest of the creative process can go down the drain.

Today’s multi-wired customer has no time, patience or inclination to wade through reams of written prose. Time is money and a customer’s retention span has drastically shortened. However time is not necessarily a constraint with a video presentation that can be watched or heard, even while a customer is busy with a thousand other things.

Has a customer ever come to you and said, “If you can’t tell me what you do in 15 seconds, I’m not buying, I’m not investing, and I’m not interested.”

I’ve been stumped by that question, several times in the past.

With video consumption expanding across all devices and all demographics, brands need to make video marketing a central component of their online promotional campaigns.

Video has the potential to transmit large amounts of information. A simple 2 - 3 second video can transmit tons of historical, emotional, and academic information simply from the imagery portrayed in the clip. Use it to communicate with your target audience in ways that other marketing formats, can’t.

We’d love to hear your ideas – ideally through a video, because video are the best tool to creatively put out your ideas!


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